Kickstart your career with a
digital marketing qualification
and guaranteed job interview
Access a qualification in digital marketing strategy & tactics worth £2,360 for FREE. Accredited and delivered by the DMA’s Institute of Data and Marketing (IDM), we will get you job ready and help you to secure a job interview.
The Department for Education has selected the DMA as a partner in their Skills for Life initiative to launch our 100% government-funded Digital Marketing Strategy Skills Bootcamp programme.
This scheme is a great opportunity for anyone, aged 19 or over, who is out of work or self-employed and seeking an exciting career in digital marketing.
After successfully completing the course, we will support you in securing interviews and a potential job role within the digital marketing industry.
How to get job ready?
Secure a place on our FREE Digital Marketing Strategy Skills Bootcamp, register your interest here.
Successfully complete the 11-week qualification
Receive CV and interview support from the DMA
Apply for new job opportunities and get
a job offer
Who is this course for?
Anyone who is aged 19 or above
Anyone who is out of work, self-employed, or working part-time and seeking an exciting career in digital marketing
Individuals living in England, with the right to work in the UK
We will train you in many different areas of digital marketing strategy and tactics. Created and taught by marketing experts, you will leave with the confidence, skills, and resources you need to thrive in your career.
After successfully completing the course, you will be awarded a formally recognised qualification in Digital Marketing, accredited by the DMA’s Institute of Data & Marketing (IDM).
- Digital Marketing Landscape
- The Customer Journey
- Role of Data in Marketing
- Responsible Marketing
- Google Analytics: Essentials
- Briefing marketing suppliers
- Customer Centric websites
What will I learn?
Certificate in Digital Marketing syllabus:
- Search Engine opportunities
- Marketing Channels
- Social media
- Content marketing
- Creative strategy
- Planning Campaigns
- Email Marketing
- Mobile Marketing
- Print Mail
- Presentation and
Leadership Coaching Skills
How do I apply?
Register your interest here. The first 25 people to qualify for each location will get a place.
What is Marketing?
Marketing is core to the success of a business. It makes customers aware of your products and services, engages them, and helps them make the buying decision. It is the action of promoting and selling your products or services through several marketing channels including social media, email, and advertising.
No, you do not need any marketing experience to take part in this Bootcamp.
Do I need marketing experience?
You will be able to jumpstart your digital marketing career with starter level roles (or managerial level roles if you have some prior experience) within the marketing department of brands, agencies, marketing technology, and data companies in the UK.
Typical job roles include:
What career path can I take after successfully completing this course?
- Marketing Executive
- Marketing Assistant
- Social Media Executive
- Account Executive
- Email Marketing Executive
- Media Planning Executive
Attendees will spend approximately one day a week over 11 weeks completing our marketing training programme. This is made up of a total of 66 hours of tutor-led learning and 32 hours of independent study.
Complete 1 pitch assignment
Complete 1 optional multiple-choice assessment
We will help you prepare your CV and
What is involved in the Skills Bootcamp?
If you meet the government’s requirements (set out in the ‘Who is this course for?’ section above), you will be able to attend for free.
How much will it cost?
If you can commute to these areas for the in-person sessions, you can be part of the Bootcamp.
Only a small amount of commuting is required as most of the learning will take place online.
I don’t live in the city where the Skills Bootcamp is taking place. Can I still take part?
Will my Universal Credit and Jobseeker’s allowance be affected by taking this qualification?
No, Universal Credit and Jobseeker’s allowance
Digital experience partner:
Upcoming start dates:
1) 7 December 2023
Upcoming start dates:
1) 14 September 2023
If the answer to your question is not here, please contact email@example.com
The Data & Marketing Association is a trade body for UK’s data and marketing industry.
With over 850 corporate Members, covering leading global brands and SMEs, we are Europe’s largest community of data-driven marketers.
As the driving force of intelligent marketing, the DMA guides and inspires our community of data-driven marketers, creators and leaders to shape thriving, sustainable, people-first business cultures.
Everything we do in learning and training is managed, serviced, and delivered by our world-renowned Institute of Data & Marketing (IDM). The IDM curriculum is developed by practitioners for practitioners, & taught by industry leaders
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Why train with DMA’s
Institute of Data & Marketing?
Register your interest here
We are running our Skills Bootcamps in London and Online.
Click the arrows above to see the available course dates for each.