Build the skills of your marketing team with government funding
Are you looking to improve the
skills of your team in digital
marketing strategy?
Are you searching for you next marketing superstar?
Hundreds of marketers across England have sharpened their skills with our government-funded Digital Marketing Strategy Skills Bootcamps.
Studying one day per week for 11 weeks, your colleagues will master new techniques in 17 different areas of digital marketing, including data analysis, Google Analytics, and SEO.
They’ll leave with all the practical skills and knowledge they need to confidently create effective omnichannel campaign strategies, combining digital and non-digital channels.
Depending on the size of your business, the government will cover between 70% to 90% of the course cost, making it a cost-effective way to invest in marketing skills training.
Total Course Fee: £2,123
Government Pays: £1,910
Your Employer Pays: £212
For SME’s with less
than 250 employees:
Total Course Fee: £2,123
Government Pays: £1,486
Your Employer Pays: £637
For Larger Organisations:
Digital experience partner:
The Data & Marketing Association is a trade body for UK’s data and marketing industry.
With over 850 corporate Members, covering leading global brands and SMEs, we are Europe’s largest community of data-driven marketers.
As the driving force of intelligent marketing, the DMA guides and inspires our community of data-driven marketers, creators and leaders to shape thriving, sustainable, people-first business cultures.
Everything we do in learning and training is managed, serviced, and delivered by our world-renowned Institute of Data & Marketing (IDM). The IDM curriculum is developed by practitioners for practitioners, & taught by industry leaders.
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Why train with DMA’s
Institute of Data & Marketing?
Click here
Click here
REGISTER INTEREST
APPLY NOW
REGISTER INTEREST
APPLY NOW
Don't just take our word for it...
I came away with new skills, knowledge, and insight which I immediately put into practice in my workplace. My boss is thrilled.
-Aaron Boyer, Canoe & Kayak Store
The Skills Bootcamp was brilliant. We learned the nuances of digital marketing strategy and how to apply our learning to our current roles.
-Phoebe Cooper, RSPCA
An expert-level digital marketing course with experienced tutors. I encourage you to complete the Bootcamp and fill in any knowledge gaps.
-John Crumpton, Doublesided
For the past 11 weeks, I’ve really enjoyed my Thursdays. The skills I’ve learned are already being put into practice engaging with clients.
-Melanie Wynne, PDV Ltd
I have a newfound confidence in my marketing ability. I now offer insight and knowledge to my team that I previously lacked the confidence to suggest.
-Katy Bishop, Content Marketing Assistant
What will your team learn?
Across 11 weeks, we will train your employees in 17 different areas of digital marketing.
They will be led through the course by a lead tutor, along with a team of specialist guest tutors. They are all industry practitioners at the top of their games, teaching bang up to date knowledge.
After successfully completing the course, attendees will be awarded a formally recognised qualification in Digital Marketing, accredited by the Institute of Data & Marketing (IDM).
Meet the tutors
View the syllabus
FAQs
Anyone who works in marketing and requires additional digital marketing skills. Or you may be someone from outside the marketing team who will take on digital marketing responsibility. You must live and/or work in England, be 19 or over, and have the right to work in the UK.
Q1. Who is this course for?
Click here to apply. If you have any questions you want to ask before you apply, please complete our register your interest form here.
Q2. How do I apply?
Q3. What is involved in the Skills Bootcamp?
Attendees will spend approximately one day a week over 11 weeks completing our marketing training programme. This is made up of a total of 66 hours of tutor-led learning and 12 hours of independent study. You will have to complete one group assignment, and a multiple-choice assessment.
If you can commute to this city for the three in-person sessions, you can be part of this Skills Bootcamp. The remaining eight sessions are held in a virtual classroom with live tutor-led sessions delivered via Zoom.
Q4. I don’t live in the city where the Skills Bootcamp is taking place. Can I still take part?
If the answer to your question is not here, please contact dmatalent@dma.org.uk
Register your interest
Apply now
London
Manchester
Virtual Classroom
Cohort 2:
Every Tuesday
19
Mar
09
Jan
to
Cohort 2:
Every Tuesday
19
Mar
09
Jan
to
Cohort 1:
Every Thursday
16
Nov
07
Sep
to
Virtual Classroom
Cohort 1:
Every Wednesday
28
Mar
13
Dec
to
Manchester
Cohort 2:
Every Friday
22
Mar
12
Jan
to
Cohort 1:
Every Friday
22
Mar
12
Jan
to
Cohort 1:
Every Friday
24
Nov
15
Sep
to
London
When is it taking place?
The course is delivered in 11 sessions, running from 09:30 – 17:00, one day per week.
For our London course, three of these sessions will take place in person (weeks 1, 9 and 11), with the remaining eight held in a virtual classroom with live tutor-led sessions delivered via Zoom.
For our Virtual Classroom courses, all 11 sessions take place virtually.
Cohort 1:
Every Wednesday
28
Mar
13
Dec
to
Christmas Holidays: No Skills Bootcamp classes will be held from 21 December 2023 until 8 January 2024
