Upgrade your marketing team's data skills

Upgrade your marketing team's data skills with government funding

Are you looking to improve the skills of your team in digital marketing strategy?

Are you searching for you next marketing superstar?

The DMA is pleased to announce the expansion of our popular Skills Bootcamps series with a new course focusing on building your team’s skills in data strategy, analytics, and measurement. 14 weeks, one day a week, led by some of the brightest minds in the industry, designed to turn your colleagues into Data, Analytics, and Strategy experts. By the end of the course, they’ll have mastered the core skills and knowledge to create more effective campaigns. And you’ll have a more motivated and committed team capable of driving your business forward. They’ll also be awarded a formally recognised level 5 qualification on successful completion of the course, accredited by the Institute of Data & Marketing (IDM). SME's pay just £350 of the £3,500 course cost, with the government funding the remaining 90%. Organisations with 250+ employees pay £1,050.

Total Course Fee: £3,500 Government Pays: £3,150 Your Employer Pays: £350

For SME’s with less than 250 employees:

Total Course Fee: £3,500 Government Pays: £2,450 Your Employer Pays: £1,050

For Larger Organisations:

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Don't just take our word for it...

I came away with new skills, knowledge, and insight which I immediately put into practice in my workplace. My boss is thrilled. -Aaron Boyer, Sales & Marketing Manager

An expert-level course with experienced tutors. I encourage you to complete the Skills Bootcamp and fill in any knowledge gaps. -John Crumpton, Technical Director

I have a newfound confidence in my abilities. I now offer insight and knowledge to my team that I previously lacked the confidence to suggest. -Katy Bishop, Content Marketing Assistant

Virtual Classroom

When is it taking place?

The course is delivered in 14 sessions, running from 09:00 – 17:30, one day per week. It is taught in a virtual classroom with live tutor-led sessions delivered via Zoom.

What will your team learn?

Across 14 weeks, your team will learn how to:

FAQs

If you want to learn how to use customer data to drive successful business outcomes – this course is for you! Whether you’re just starting out in marketing, or have years of experience behind you and are looking to upskill, this course has something to offer you. Still unsure if this course for you? Reach out to our team at sales@dma.org.uk and they'll find the right training for your team.

Q1. Who is this course for?

Fill out the form to sign up for the Data and Analytics for Marketers Skills Bootcamp. If you have any questions prior to applying, please contact dmatalent@dma.org.uk.

Q2. How do I apply?

Q3. What is involved in the Skills Bootcamp?

Attendees will spend approximately one day a week over 14 weeks completing our data & analytics programme. This is made up of a total of 100 guided learning hours. You will have to complete one group assignment, and a multiple-choice assessment.

If the answer to your question is not here, please contact dmatalent@dma.org.uk

Analyse data and create valuable insights Use data to build clear and relevant customer journeys Improve marketing effectiveness and measure its contribution to business outcomes

The Data & Marketing Association is a trade body for UK’s data and marketing industry.

With over 850 corporate Members, covering leading global brands and SMEs, we are Europe’s largest community of data-driven marketers. As the driving force of intelligent marketing, the DMA guides and inspires our community of data-driven marketers, creators and leaders to shape thriving, sustainable, people-first business cultures. Everything we do in learning and training is managed, serviced, and delivered by our world-renowned Institute of Data & Marketing (IDM). The IDM curriculum is developed by practitioners for practitioners, & taught by industry leaders. For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.

Why train with DMA’s Institute of Data & Marketing?

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And much more... find the full course syllabus here They will be led through the course by a lead tutor, along with a team of specialist guest tutors. After successfully completing the course, your colleagues will be awarded a formally recognised level 5 qualification, accredited by the Institute of Data & Marketing (IDM).

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Cohort 2:

Every Tuesday

Apr

Jan

Cohort 1:

Every Thursday

Mar

Nov

Cohort 1:

Every Wednesday

Mar

Dec

Cohort 3:

Every Friday

May

Feb

Christmas Holidays: No Skills Bootcamp classes will be held from 15 December 2023 until 3 January 2024

Boost your productivity and skyrocket business growth

The DMA has secured funding from the Department for Education to train and secure jobs for marketers who are out of work and seeking a career change in marketing. These individuals have successfully completed a recognised Skills Bootcamp in digital marketing strategy worth £2,360 accredited by the Institute of Data & Marketing (IDM). Crafted and taught by industry leading marketing experts, the intensive 12-week course is packed with practical tips on topics including data analysis, social media, and email strategy to get them job ready. The DMA invites employers to secure diverse, high-quality, and well-trained talent for your organisation by interviewing these first-time marketers. Don’t miss out this golden opportunity to find your next marketing gem. Register your interest as a recruiter by filling out the form below. If you have any questions get in touch with us at dmatalent@dma.org.uk

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