Upgrade your marketing team's data skills with government funding
Are you looking to improve the
skills of your team in digital
Are you searching for you next marketing superstar?
The DMA is pleased to announce the expansion of our popular
Skills Bootcamps series with a new course focusing on building your team’s skills in data strategy, analytics, and measurement.
14 weeks, one day a week, led by some of the brightest minds in the industry, designed to turn your colleagues into Data, Analytics, and Strategy experts.
By the end of the course, they’ll have mastered the core skills and knowledge to create more effective campaigns. And you’ll have a more motivated and committed team capable of driving your business forward.
They’ll also be awarded a formally recognised level 5 qualification on successful completion of the course, accredited by the Institute of Data & Marketing (IDM).
SME's pay just £350 of the £3,500 course cost, with the government funding the remaining 90%. Organisations with 250+ employees
Total Course Fee: £3,500
Government Pays: £3,150
Your Employer Pays: £350
For SME’s with less
than 250 employees:
Total Course Fee: £3,500
Government Pays: £2,450
Your Employer Pays: £1,050
For Larger Organisations:
Don't just take our word for it...
I came away with new skills, knowledge, and insight which I immediately put into practice in my workplace. My boss is thrilled.
-Aaron Boyer, Sales & Marketing Manager
An expert-level course with experienced tutors.
I encourage you to complete the Skills Bootcamp and fill in any knowledge gaps.
-John Crumpton, Technical Director
I have a newfound confidence in my abilities. I now offer insight and knowledge to my team that I previously lacked the confidence to suggest.
-Katy Bishop, Content Marketing Assistant
When is it taking place?
The course is delivered in 14 sessions, running from 09:00 – 17:30, one day per week. It is taught in a virtual classroom
with live tutor-led sessions delivered via Zoom.
What will your team learn?
Across 14 weeks, your team will learn how to:
If you want to learn how to use customer data to drive successful business outcomes – this course is for you! Whether you’re just starting out in marketing, or have years of experience behind you and are looking to upskill, this course has something to offer you. Still unsure if this course for you? Reach out to our team at firstname.lastname@example.org and they'll find the right training for your team.
Q1. Who is this course for?
Fill out the form to sign up for the Data and Analytics for Marketers Skills Bootcamp. If you have any questions prior to applying, please contact email@example.com.
Q2. How do I apply?
Q3. What is involved in the Skills Bootcamp?
Attendees will spend approximately one day a week over 14 weeks completing our data & analytics programme. This is made up of a total of 100 guided learning hours. You will have to complete one group assignment, and a multiple-choice assessment.
If the answer to your question is not here, please contact firstname.lastname@example.org
Register your interest
Analyse data and create valuable insights
Use data to build clear and relevant customer journeys
Improve marketing effectiveness and measure its contribution to business outcomes
The Data & Marketing Association is a trade body for UK’s data and marketing industry.
With over 850 corporate Members, covering leading global brands and SMEs, we are Europe’s largest community of data-driven marketers.
As the driving force of intelligent marketing, the DMA guides and inspires our community of data-driven marketers, creators and leaders to shape thriving, sustainable, people-first business cultures.
Everything we do in learning and training is managed, serviced, and delivered by our world-renowned Institute of Data & Marketing (IDM). The IDM curriculum is developed by practitioners for practitioners, & taught by industry leaders.
For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what you do.
Why train with DMA’s
Institute of Data & Marketing?
And much more... find the full course syllabus here
They will be led through the course by a lead tutor, along with a team of specialist guest tutors.
After successfully completing the course, your colleagues will be awarded a formally recognised level 5 qualification, accredited by the Institute of Data & Marketing (IDM).
Not quite ready to apply?
Request more information
Christmas Holidays: No Skills Bootcamp classes will be held from 15 December 2023 until 3 January 2024